Desire, proof and relationship.
Reels, carousels, Stories, creators, DMs and a Friday creative decision desk.
- YouTube
- X
Every channel, run by someone who knows it cold.
Instagram, LinkedIn, YouTube and X specialists who work with your team. Posts made for each platform, a Friday desk report on what moved, and methods you can read before you buy. Two ways in: Plug & Play covers the essentials on one or three channels; Mastery builds one channel to lead its category.
InstagramProof people save
LinkedInJudgement buyers remember
YouTubeA library, not an upload quota
XEarly, with the source attached
A Spectrum AI VentureBacked by angel investors from
The cue sheet · how every post begins
Six decisions before anything gets made.
Who it is for and their moment, what earns the first second, the proof behind it, who says it, what the viewer should do next, and the one thing we want to learn. Every channel uses the same sheet; the answers change with the platform.
01MapMomentWho is likely to care right now, and what state are they in?Instagram: a woman deciding whether another serum makes her morning routine harder.
02BriefHookWhat earns the first second? Tension, object, change or visible process.Reel: the product on skin at hour four, before any claim is spoken.
03BriefProofWhat sustains the promise? Demonstration, source, comparison or maker expertise.Carousel: texture, wait time, sunscreen layered on top, no beauty lighting.
04BriefCarrierWho can say it credibly? Founder, expert, creator, customer or the product itself.Creator who can say who this is not for. Limits read as honesty.
05ShipActionWhat should the viewer do next? Keep watching, save, send, reply, look closer, sample or buy.Save the routine, send it to the friend who asked, DM the dosing question.
06ReadLearningWhich response changes the next brief? One controlled variable per post.Friday: proof-first openings held 1.1 s longer. Keep. Build the sunscreen series.
Full framework, with the platform-specific version of each step, lives on every channel page and on the System page.
Two ways to work with us
The essentials on one to three channels, or one channel built to lead its category.
Four channels · four systems
Each channel page shows its playbook, sample work and Friday desk.
Mastery · the deeper product
When one channel matters enough to deserve its own team.
Mastery adds more production, a Friday desk for that channel alone, deeper community or catalogue work, and a plan reviewed every ninety days. The channel page explains how the platform works. The Mastery page shows how we run it to lead a category.
Compare Mastery →Open Instagram Mastery →
Authority with fingerprints on it.
Executive voice, company proof, documents, qualified discussion and pipeline context.
Build the library people return to.
Packaging lab, first-thirty-second review, retention, Shorts roles and connected-video paths.
Be fast, and be known for being right.
Source watch, live takes, threads, reply desk, corrections and durable franchises.
Make the person legible without manufacturing a persona.
Capture earned experience, sharpen the point of view and rebuild it natively by platform.
One conversation. An owned editorial library.
Show thesis, guest research, episode architecture, YouTube packaging and native distribution.
The Friday desk · what arrives every week
Illustrative sample · every figure on a live desk carries its source, window and baseline
One page every Friday. Six numbers, one chart, three decisions.
We read the numbers on Monday, brief on Tuesday, make and engage midweek, and re-brief on Friday. Every result stays linked to the decision that caused it, so each week starts from what the last one taught us.
Video production · one-time
Priced per finished edit. No retainer needed.
Send the footage. Two revision rounds, editable source included, first aspect ratio in the price. One page per edit type.
Social Cut · up to 30 secReels · Shorts$239
Signature Edit · up to 90 secFounder · launch$419
Motion-led Edit · up to 30 secProduct · type$539
Brand / Product Edit · up to 2 minCampaign$599
Long-form Edit · up to 10 finished minYouTube · podcast$899
Build your month · live in your currency
Pick a plan, add the edits, see the month.
Every tile is one piece we make that month. Plans cover the posts and any edits they include; extra edits are priced per finished edit, two revision rounds and editable source included.
01 · Plug & Play plan
02 · Extra finished edits this month
Social Cutup to 30 sec · $239 each
Signature Editup to 90 sec · $419 each
Motion-led Editup to 30 sec · $539 each
Brand / Product Editup to 2 min · $599 each
Long-form Editup to 10 finished min · $899 each
This month · Three channels22 posts · 5 edits
Post Edit in plan Extra edit
Monthly total$1,927
Plan $1,449Extra edits $478
Plug in →Month to month · 30 days' notice · your accounts, your files